Who we are

At Dead Bait Fishing Co., we’re more than just a fishing apparel brand—we’re a crew of anglers who live for the cast, the catch, and the camaraderie that comes with it. Born from our love of fishing, drinking beer, and having a good time, we design gear that reflects our laid-back, yet passionate, approach to the sport.

We’re all about making every moment on the water unforgettable. Whether it’s early morning on the boat, a day spent fishing with friends, or swapping stories over a cold one, our apparel is built to keep up with you. Dead Bait Fishing Co. is here for those who know that the best days are the ones spent with a rod in hand and a good laugh around every corner.

Join us in reeling in the good times..